Hello! I am Selin.

Product Designer specializing in B2B SaaS solutions. Leveraging a 13+ year design career that includes architecture, I have 2+ years of dedicated UI/UX expertise in translating user psychology into powerful digital experiences, collaborating with global teams.

Currently, Product Designer at Occicor.

Works

Strategic KPI Governance: Optimizing Data Integrity for Global Enterprise Partners

Optimizing global retail governance through a high-precision Augmented Intelligence ecosystem. This multi-platform solution ensures impeccable KPI accuracy and data transparency, transforming field-level insights into audit-ready executive dashboards for the international FMCG market.

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VREP: Gamified Learning & Engagement Ecosystem

Building a comprehensive school management platform from scratch to handle virtual meetings, class scheduling, student administration, and remote learning for educational institutions

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Donna: Replace Section Feature

Designing an intuitive AI-powered section replacement feature with strategic paywall placement and storefront design to drive premium conversions

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Borage: Fine Dining Reservations

Designing an elegant reservation experience for fine dining restaurants with personalized table selection, dietary accommodations, and seamless booking flows

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About Me

With over 13 years of total design experience, my journey began in Interior Architecture, where I mastered the art of human-centered spatial design. Today, I translate those foundational principles into impactful digital experiences. As a Product Designer, I bridge the gap between physical ergonomics and digital psychology, creating intuitive solutions for global, multicultural environments. My approach is rooted in understanding deep-seated user needs and leveraging psychological principles to build functional ecosystems that exceed expectations.

Beyond the screen, I am a creator at heart, fueled by everything that involves innovation and artistry. Whether I’m exploring contemporary art, experimenting with flavors in the kitchen, or immersing myself in foreign cultures while traveling, I constantly seek new perspectives to inform my work. I believe that being a designer is a lifestyle from the books I read to the cities I navigate, every experience is a source of inspiration that empowers me to create innovative designs with a global mindset.

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